Analyst Report

Navigating the IoT Hype Cycle™:
What Matters for Connectivity and Intelligence

Guidance on where IoT is headed, with Gartner® research as a reference for timing and adoption.

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    IoT is moving away from broad platforms toward targeted, high-impact applications. The change brings opportunities in connectivity, intelligence and sustainability, along with new strategic challenges.

    Connectivity Layers Influencing IoT's Next Phase

    Gartner Hype Cycle for IoT, 2025 chart showing 35 innovations at different stages of maturity and adoption.

    Source: Gartner, Inc. Hype Cycle for IoT, 2025

    IoT growth is being driven by layered connectivity, such as private 5G, Bluetooth® Ambient IoT and satellite links, expanding reach and reliability.

    This matters because the right mix of connectivity can be a source of competitive advantage, enabling faster adoption and new business models.


    Access the report before October 17, 2025.